Friday, December 27, 2019
Political Globalization Argumentative Essay Examples
Introduction Political globalization is an increasing trend towards multilateralism. It involves an emerging transnational state apparatus and the emergence of national and international nongovernmental organizations that act as watchdogs over governments have increased their activities and influence. (Moghadam, 2005). The Arizona Immigration Bill left a lot to be desired. The legislatures who drafted the bill argue it out that they had the interest of the country at heart. In real sense there are a lot of issues which remained unearthed and the immigrants were to suffer a lot. The immigrantsââ¬â¢ rights were breached and their freedom also taken away from them. The Bill was to offer much benefit to the private prison company bearing in mind the amount of money that they intended to raise from the prisoners. Their main aim was actually to keep the prisons full for years with illegal immigrants and they didnââ¬â¢t have any doubt that this one was to be achieved. The process of locking people alleged to be illegal immigrants shows a lot of breach on the fundamental human freedom as the police can lock up anyone who cannot show nay proof that they entered the country legally. To some extent it would help curb the aliens but at the same time it could be disastrous as the police can take advantage of this directive and round up anybody and get him/her locked into the cells. Bearing in mind what took place behind the scenes that saw the bill drafted, it is clear it was not done as a result of good will and the stateââ¬â¢s interest was not put first. The main beneficiaries which were the private prisons influenced the whole process. This clearly indicates that the bill could also be having several loopholes which if not looked into critically, can bring the state to its knees. However, the Bill could be as good as Grand Hyatt said, but considering the circumstances behind is drafting, we can no longer trust it as it put the interest of the private prisons first who are charged with the responsibilities of locking up prisoners. It is a fact that the illegal immigrants have negative effects to the development of a country and they should never be encouraged. The presence of illegal immigrants result into loss of revenue as the government cannot properly plan for the population within its jurisdiction. At the same time, most illegal immigrants evade paying of taxes as there is no proper documentation of their whereabouts. Due to this fact, the illegal immigrants should be discouraged from being in a country through all means possible. Illegal immigrants pose security threats to a country as should not be given a chance to intermingle with the genuine citizens of a state. This is so in order to avoid innocent citizens being intoxicated with the wayward ideas of the illegal immigrants. By having them locked in the Prisons as the Bill demands, the stateââ¬â¢s interest is put first and monitoring security situation in the state becomes easy. This also helps in reducing cases of drug trafficking. The main architect behind the drafting of the Arizona Bill, is a professional and sits in the American Legislative Executive Council. However, his credibility is questionable as he tends to be biased in order to benefit other players in the field. He argues openly that there is a lot of revenue that the country can get from the illegal immigrants and he has no doubt that the prisons will be filled with illegal immigrants. This leaves a lot to be desired as the main beneficiary from this is not the government but the private prisons. It emerges clearly from this that the main architect behind the drafting of this bill have shares in the prison industry and want to gain in one way or the other. The author tried to employ the use of propaganda in order to make the whole process of having the bill in place look like it had good intentions. He portrays the illegal immigrants as enemies of a state in terms of economy, security and moral decadence. He goes a head to justify the claims by discussing how much the state loses through unpaid taxes. The claims are true and can easily convince the reader through the facts presented therein. The information presented is distorted in some way. This is due to the fact that the author wanted the illegal immigrants to be paying some daily fee. He also goes ahead to state that he has no doubt that the prisons will be filled with illegal immigrants. He is biased during the drafting of the bill and it is clear that he did not break the information in the house but decided to do it in a hotel. This clearly shows that he was trying to evade some scrutiny from the house and he was only confident to present the report to the house after garnering enough support from the members of the house and being backed up by the business community. The analogies presented here are not faulty as the author is armed with facts when comparing a state that has laws put in place to curb illegal immigrants. He states that unless the Government puts down laws that control the entry of illegal immigrants, then the state is likely to be faced with major problems in the future. The author has oversimplifying the issue of the Arizona Bill on illegal immigrants. He simply states that illegal immigrants are bad and doesnââ¬â¢t give a remedy of curbing their entry. He only tells us on what should be done once they are found to be in the country illegally. The author is trying to stereotype and generalize the whole situation. He proposes for the police to lock up anyone who can not show proof for entering the country legally. He doesnââ¬â¢t advise for measures to be taken and find out the circumstances that may be behind a person being in a country illegally. This issue of generalizing and making assumptions that anyone not having a proof of being in a country legally is an alien can see innocent immigrants locked in prisons which is not being humane. Works Cited list Moghadam, V.M. Globalizing women: Transnational feminist networks. Baltimore, MD: The Johns Hopkins University Press. 2005 Support our Law Enforcement and Safe Neighborhood Act. Arizona State
Thursday, December 19, 2019
Overview of The Guest Essay - 753 Words
Overview of The Guest The story takes place in the North African desert as revolutionary violence is about to erupt. The Guest has three characters: Daru the schoolmaster, Balducci the policeman, and the Arab. The plot of The Guest has the policeman handing over his Arab prisoner to Daru and instructing Daru to take the prisoner to to a jail in a neighboring village. Disgusted with the task, Daru brings the Arab to a crossroads and virtually sets him free, giving him money, food and shows him the two paths in front of him. One leads to the jail and the village, the other a means of escape. The Arab misunderstands and walks alone to the jail, letting his compatriots plot vengeance on the man whoâ⬠¦show more contentâ⬠¦The ideas of separation and intermediacy are tied together in this story and describe not only Darus physical setting but the situation of Daru himself. Camus depiction of the weather also helps to set the both the physical and mental mise en scene. At each description Daru is in between two climatic conditions. The light is dirty, the snow will be melted, the ceiling of clouds lifts, the light is increasing, and the weather is clearing. In Darus belief, the scene is linked to the past and the future. The suggestion of this moment of relaxing of tensions between two extreme types of weather again evokes the themes of separation and of intermediacy. During this transition the only violence alluded to relates to the men and not the landscape. The snow which hides the trail is described as a dirty white layer neither perfectly clean nor completely transformed by the desert. It is present but about to disappear. The snow changes the nature of the countryside; for example: His steps were muffled by the snow. . . . A big stone could be heard rolling softly. The snow mutes the sharp sound of boots on rocky ground as it attenuates the harshness of the stone which, because of it, rolls softly. For the moment, the snow neutralizes the countrysides mineral hardness, a fundamental element of the universe of the desert. TheShow MoreRelatedDefinition And Characteristics Of Service Management1195 Words à |à 5 Pagesfront desk staff to be highly-trained and engage with guests in a very competent and professional manner. Based on past experience and the treatment received, customers tend to have a formed opinion of a service they are about to receive in a hotel (Ramphal Nicolaides, 2014), and the service organisations featured in this report -Apex City of London Hotel and The Clarendon Hotel in Blackheath- are no different. 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Wednesday, December 11, 2019
East moors by Gillian Clarke Essay Example For Students
East moors by Gillian Clarke Essay In R. S Thomas Welsh Landscape, The past/brittle with relics, suggests that the former glories of Wales, like the castles and churches, which showed the strength and power of the country, are now a national disgrace. Restoration is needed and Wales national pride is also disintegrating. This is very successful in the way that it will make every patriotic Welshman strive to rebuild his/her country. The oxymoron, Vibrant with sped arrows shows that Wales past is full of strife and this past, although exhausted, is still with us. This is also effective because it will make the Welsh people think of what they are meant to be doing to help with the upkeep of the country which so many people have fought and died for. To me, possibly the most effective piece of imagery from Welsh Landscape is, At the dusk of spilled blood that went to the making of the wild sky, Dyeing the immaculate rivers. This is a very powerful piece of imagery; it really does show the essence of Wales. It tells of the Wales` turbulent past. It shows that all the blood spilled during these epic battles goes to make the wild red sky at night and dies the immaculate rivers. The effect of these wars are permanent and Wales can never get away from them as they are constantly reminded when they look at the untamed night sky and flawless flowing rivers. Two other effective pieces of imagery that I particularly liked was when he spoke of shadows Hushed at the fields` corners this suggests that the mysterious/sinister shadows that are Wales past are kept inside the fields and are no longer seen as a threat to Wales` future. Also Sham ghosts. Here, I believe that R. S Thomas is implying that Wales is a country filled with fake ghosts of the past, ghosts that are not real and again I believe that Thomas is trying to say that Wales is a country still harbouring its thunderous past, holding on to things that are no longer there. The structures of both poems are very similar. The structure of Welsh landscape is enjambment. This is when one line flows into another. Soft vowel sounds are used to give the poem a powerfully Welsh feel. R. S Thomas uses the oxymoron of soft consonants when referring to the Welsh language and the strong Welsh need for it to be preserved, like the history has been. East Moors is structured with a touch of ballad, it has formal verses and firm endings to the stanzas. Gillian Clarke said she wanted a poem with stanzas of the same length because she felt that it is a kind of song. She has very much achieved this with her poem, because, not only is it like a song, it has strong, authoritative endings to each stanza. The structure of both poems adds to their impact and makes them even more effective. Its been enjoyable reading both poems and learning about the backgrounds of both poets Gillian Clarke and R. S Thomas. My personal favourite poem was R. S Thomas Welsh Landscape because I agree with it entirely, I believe that Wales is indeed a great nation in danger of losing everything that it has going for it, if they dont do something about it fast, and Thomas sums this up well in the last line when he says that the Welsh people are worrying the carcase of an old song. This illustrates that they are still hanging on to their reputation of being the land of song, and it seems almost unsettling to him. Thats why I personally preferred R. S Thomas Welsh Landscape over Gillian Clarkes East Moors.
Tuesday, December 3, 2019
Watergate Scandal Essays - Watergate Scandal,
Watergate Scandal THE WATERGATE SCANDAL Watergate is a hotel in Washington D.C. where the Democratic National Committee held their campaign headquarters. The current president at the time was Richard M. Nixon, who was involved in the scandal himself and which lead to the cause of his resignation. The Watergate scandal should not have happened, but it did and it caused the American people to judge less of their government system. The scandal began on June 17, 1972, with the arrest of five men who were caught in the offices of the Democrat's campaign headquarters. Their arrest uncovered a White House sponsored plan of espionage against the political opponents and a trail of intrigue that led to some of the highest officials in the land. The officials involved in the Watergate scandal were former U.S. Attorney General John Mitchell, White House Counsel John Dean, White House Chief of Staff H.R. Haldman, White House Special Assistant on Domestic Affairs John Ehrlichman, and President Nixon. On April 30, 1973, nearly one year after a grand jury investigation of the burglary and arrest of the people involved, President Nixon accepted the resignation of Haldeman and Ehrlichman and announced the dismissal of John Dean. Furthermore, U.S. Attorney General Richard Kleindienst resigned as well shifting the position to the new attorney general, Elliot Richardson. However, Elliot Richardson decided to put Harvard Law School professor Archibald Cox in charge of conducting a full-scale investigation of the Watergate break-in. Hearings were opened in May of 1973 by the Senate Select Committee on Presidential Activities with Senator Sam Ervin of North Carolina as the chairman. Suddenly, a series of startling revelations began as Dean testified that Mitchell had ordered the break-in and that a major attempt was under way to hide White House involvement. Dean also claimed that President Nixon had authorized payments to the burglars to keep them quiet. The Nixon administration denied any involvement in the scandal, but the testimony of White House aide Alexander Butterfield exposed Nixon and unlocked the entire investigation. On July 16, 1973, Butterfield told the committee, on nationwide television, that President Nixon had ordered a taping system to be installed in the White House to automatically record all conversations. With this what Nixon had said and when he had said it was on the tapes and these tapes could verify everything. Cox immediately exposed eight relevant tapes to the court to confirm Dean's testimony. Nixon refused to release the tapes, claiming that they were vital to the national security. Therefore, U.S. District Court Judge John Sirica ruled that President Nixon must give the tapes to Cox, and an appeals court upheld the decision. Nixon still refused to turn over the tapes and on Saturday, October 20, 1973, ordered Richardson to dismiss Cox. Richardson refused and resigned instead, as did Deputy Attorney General William Ruckelshaus. Finally, the solicitor general discharged Cox. Suddenly, a storm of public protest occurred, thus leading to the ?Saturday Night Massacre.? Nixon, in his defense, appointed another special prosecutor, Leon Jaworski, a Texas lawyer, and gave the tapes to Sirica. Unfortunately, some of the conversations were missing from the tapes and one tape had a mysterious gap of eighteen and a half minutes. Experts determined that the gap was the result of five separate erasures. Nevertheless, on March 1974, a grand jury indicated Mitchell, Haldeman, Ehrlichman, and four other White House officials for their part in the Watergate cover-up and named President Nixon as an ?unindicated co-conspirator.? In the following month Jaworski requested and Nixon released written transcripts of forty-two more tapes. The conversations revealed an overwhelming concern with punishing political opponents and denied the Watergate investigation. On May 1974, Jaworski requested sixty-four more tapes as evidence in the criminal cases against the indicted officials. Nixon refused to turn over the tapes and on July 24, 1974, the Supreme Court voted 8-0 that Nixon must turn over the tapes. Thus, on July 29 and 30, 1974, the House Judiciary Committee approved three articles of impeachment, charging Nixon with misusing power in order to violate the constitutional rights of U.S. citizens, obstructing justice in the Watergate affair, and defying Judiciary Committee orders. Then on August 5, 1974, three tapes revealed that Nixon had, on June 23, 1972,
Wednesday, November 27, 2019
Blast Report free essay sample
Blast Report The case study I received was about a family of four that was experiencing symptoms of fever, abdominal cramping, and diarrhea. The children were affected more severely than the adults. It seems that the family consumed spoiled food considering that their fridge broke early in the day and they ate the food that was in there later on. My blast came up with a 99. 6% match with Salmonella typhimurium. This seems to be an accurate match considering the symptoms related with a Salmonella typhimurium infection. Salmonella causes gastroenteritis with symptoms f diarrhea, vomiting, fever, and abdominal pain with elderly people, children and pregnant women being at greatest risk of developing infection. This is consistent with the familys children having more severe symptoms. Symptoms typically last two to five days. S. typhimurium causes infection by invading the intestinal mucosa and multiplying in specialized vacuoles and then invading the liver and spleen where it causes systematic disease. We will write a custom essay sample on Blast Report or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page S. typhimurium enters the host orally through spoiled or undercooked meat and the incubation period is about 12 to 24 hours. It can also be transmitted through the fecal matter or contaminated water which can easily happen in poorly developed countries with poor waste management. Infection of S. typhimurium is highest in countries with poor sanitation but it can occur in any part of the world. The infection should clear up on its own for healthy individuals with access to clean water and food but if the infection spreads to the bloodstream, antibiotics will need to be taken. Transmission can be easily prevented by properly handling and cooking food, and by washing hands often. Since this family is therwise healthy and has access to clean food and water, they should be fine within a few days with no need for antibiotics. S. typhimurium is a rod shaped gram-negative bacterium. It is a facultative anaerobe so it does not require oxygen to survive. It is also motile via use of flagella. Unlike most Salmonella species, S. typhimurium does not ferment lactose. The citation I selected discusses the effect of the addition of nisin to current Salmonella antibiotics. Overuse and abuse of antibiotics has lead to a serious ongoing problem of antibiotic resistance.
Sunday, November 24, 2019
Green product in Chinese food companies and Prospects for the development of a marketing strategy. The WritePass Journal
Green product in Chinese food companies and Prospects for the development of a marketing strategy. Introduction Green product in Chinese food companies and Prospects for the development of a marketing strategy. IntroductionRATIONALEï ¼Å¡The need for the development of green food industryGreen food industry faces ecological threatChina Green Food Standards urgently with international standardsSpeed up the construction of green food baseTHEORETICAL UNDERPINNINGMETHODOLOGYResearch strategyResearch Method-QuantitativeReference and Bibliography:Related Introduction The aim of the research is to increase the awareness of ââ¬Ëgreen product in Chinese food companies and Prospects for the development of a marketing strategy to meet the green challenge. à To consider the concept of green marketing emergence and development To explore the consumption demand of green product via the green customers psychology and their behaviors. To emphasizes on the impacts of quality, brand, package, price, place, advertisement and public relation on the green food marketing. To examine the corporation social responsibility relationships between enterprises and society. To propose a framework for a marketing strategy RATIONALEï ¼Å¡ In recent years, with the level of awareness of food security concerns, the increase in some areas of China green food industry has begun to take shape.à At present, the green food industry has developed the equivalent of 3-5 times the output value of farming. Foods, both at home and abroad, will have huge potential for development, which is the set of economic, ecological and social benefits in one particular industry, there is great economic development. With the improvement of living standards and changes in consumer attitudes, as well as environmental pollution and resource destruction of increasingly serious problem is conducive to peoples health, non-polluting, safe, high-quality nutritious foods has become a fashion, more and more people of all ages. à Development of green food has a sound basis for strong market consumption. Green Food sales data show that people around the world trust in conventional food supply declined, while the rate of increase demand for organic foods has been growing faster than supply. à Japan has 91.6% of consumers interested in organic vegetables, 77% of Americans and 40% of Europeans favorite foods. In China domestic market, organic foods has also been widely welcomed, green food to meet the needs of people living in transition. å⦠³ The relevant departments of the two cities, Beijing Shanghai survey showed that 79% -84% of consumers prefer to spend high prices, but also willing to buy green. à According to authoritative institutions predict that the national green food will be consumer demand and profits are growing at a rate of 20% per year. In addition, labor-intensive production of green food, a variety of operating characteristics such as the production of green food in developed countries are subject to certain restrictions, some countries in the aggregate have a serious shortage, at present in Germany, the UK organic foods rely heavily on imports, and import volume of domestic consumption has accounted for 98% and 80%. Green food industry at home and abroad the strong development momentum and the strong demand for the development of Chinas green food industry provides a good external environment. But experts believe that Chinas green food industry is faced with environmental pollution and resource destruction brought about accelerated reduction in the level of quality standards. The need for the development of green food industry Green is clean, safe, high-quality nutritious food, green food production and consumption into the protection of the environment, respect for nature to promote the concept of sustainable development of human society. Start green consumer market, the formation of green food production and consumption trends is essential. First of all, the development of green food is the globalization of Chinas integration into the world economy, the inevitable choice. Chinas accession to the WTO, as a large agricultural country, should bring agriculture and green food processing industry as the countrys pillar industries. Fo green food industry is not only economic benefits were considerable, but in line with Chinas national conditions, construction of green food base, development of special economic ecological agriculture and green food processing industry, will surely have a difficult to measure social and economic benefits. à After accession to the WTO, China should become the worlds foods (mainly organic food), and a major supplier of natural medicines. Second, the development of green food industry is agriculture, the extensive mode of operation from the traditional to the modern green management style, develop modern agriculture needs. In the current context of Chinas resource constraints, but also to change a single large-scale investment of natural resources characterized by low efficiency of resource elements combination, change the grain as the key link, heavy agriculture and light industry agricultural economic growth, changes to a single purely rely on experience in operations, self-sufficient small farmers in semi-subsistence mode of production to achieve the natural economy from extensive agriculture to the commodity economy and the market economy into a modern ecological agriculture and promote the industrialization of green food and internationalization. Third, the development of green food industry is from the traditional planting and breeding industry to an integrated business segment of societys changing needs. Should be in legislation, policies and quality standards of green food products with international standards step by step so do a good job to join the WTO and to meet international competition. To face both domestic and overseas markets and make full use of two kinds of resources, the implementation of modern enterprise management and enhance scientific and technological content and enhance the agricultural and food processing industrys competitiveness.Through different levels and in different forms of vertical and horizontal joint, the formation of trans-regional, cross-sectoral, cross-ownership of modern agriculture and integrated management of enterprises and groups, integrated management of agriculture into the overall pattern of agricultural modernization among. Fourth, the development of green food industry is scattered from the traditional to the modern management of Agricultural Integration of industrial operations changing needs. à Through the industrial management of agriculture, you can optimize the combination of production factors into full play the role of science and technology elements to enhance the quality of agricultural products and grades, and achieve multi-level value-added; income of the farmers was greatly improved. ç «Å¾Ã¤ ºâ°Ã¥Å âºÃ¥âÅ'æⰠ©Ã¥ ¤ §Ã¥ ¸âÃ¥Å" ºÃ¥ æÅ"â°Ã§Å½â¡Ã£â¬â Through industrialization, the land can be appropriate scales to promote and encourage the farmers embark on a new United Way, and gradually form matched with the needs of the pillar industries, with specialization and regionalization of production of the regional economic structure suited to enhance competition in domestic and foreign markets force and expand market share. Green food industry faces ecological threat Although my country has developed green food industry, natural resource advantages, but in recent years, Chinas industrialization, the agricultural ecological environment has deteriorated trend, direct threat to the green food industry. In recent years, due to agro-ecological environmental degradation caused by agricultural pollution is very serious, industrial three wastes and the large number of urban domestic sewage to the rivers, lakes emissions. à Part of carrying mercury, lead, arsenic, chromium and other harmful toxic substances in industrial waste water through irrigation water to the farmland, coupled with the irrational use of chemical fertilizers (mainly the excessive use of nitrogenous fertilizers), pesticides and the loss of human and animal feces, etc., agricultural pollution is increasing, thus lead to surface water and groundwater quality pollution. More than half of Chinas lakes are at different levels of eutrophication status, the Yangtze River and other rivers in the nitrogen content is also showing a rising trend and become a frequent occurrence of red tide offshore of the important reasons. Former vice minister of Ministry of Agriculture, relative to re-Yang believes that to protect the ecological environment, first of all to speed up the development of national agro-ecological environment protection policies and regulations, as soon as possible the establishment of agricultural and agro-ecological environment monitoring system and the development of relevant standards, regular monitoring and reporting of agricultural by-products and its production environment has been polluted, so as to ensure that agricultural products do not harm peoples health. à Actively promote the Festival of nitrogen fertilizer application techniques, adjusting fertilizer structure, and the implementation of balanced fertilizer formula, vigorously develop high-performance multi-fertilizer, promotion of special fertilizer, and actively promote organic manure fertilizer matching system.To strengthen agricultural protection advocacy training to improve management and technical personnel at all le vels of agriculture and the peasant masses of agricultural environmental protection consciousness. Green food industry is a systemic project, the parties must in all aspects to ensure product quality. à The establishment of green food base for the industrialization of green food is conducive to speed up the pace of development is conducive to really make the green out of an Agricultural Integration, Chan Jiaxiao stop the industrialization path. à At present, common organic fertilizer production methods still in the original state, either can not meet the quality and quantity of green food production. China Green Food Standards urgently with international standards As China Green Food standards and international standards are not unified, Chinas green food export restrictions importance of working with international practice. Heilongjiang Academy of Social Sciences researcher Songkui that foods with international standards, first of all to speed up green standards, certification criteria, such as trade rules with international practice. AAAA grade green food is the integration with the international organic food products, its export potential. à Chinas accession to WTO, has a comparative advantage in agricultural products face a large number of export opportunities. We should speed up the standards of construction, speed up the standards, certification procedures and related rules and regulations with international standards, in order to further explore the international market conditions. à In particular, to master its international standards, and management requirements in respect of its changes, the more accurate market forecasts based on the formulation of scientific marketing strategies in order to quickly enter the international markets and expanding market share. At present, the serious problems faced by the certification body is the certification standards and systems into line with EC standards are not role models, and its certification does not endorse the European Community, recognition is not high. à Many customers have specifically requested by the European Community recognized national accreditation body. à EC in recent years, some well-known Certification Authority have been carried out in China, the organic product certification work, and significantly increasing customer demand. à Chinese certification body in the certification criteria, certification procedures and certification system still needs to be improved, and to the strict accreditation checks. According to the EC requirements and the status of certification bodies in China, we recommend our organic product standards relevant departments to speed up the changes and development work, and actively with the international standards, as soon as possible a unified organic product regulations, in accordance with international standards to establish a reliable and reputable certification system, and through various channels to expand our certified organic product certification bodies and their well-known abroad for Chinese manufacturers to provide effective access to international markets passes. à In addition, in the face of foreign certification bodies for organic products certified in Chinas competitive pressure should increase the sense of crisis, turn pressure into motivation, as soon as possible from the organic product certification in China are not European Economic Community, the United States and Japan, accepted the situation, so that China organic products certified bo dies to become the worlds major markets for organic products to consumers, importers, wholesalers and exporters in China jointly recognized quality certificate Speed up the construction of green food base Foods to form the pattern of big market, the key to have the leading products and mass production as a guarantee. à Experts believe that although our country has a lot of green food base, but the most decentralized management, fragmentation is quite prominent, it is difficult to form scale advantages. à In many places, though already have developed a number of green food, but delays do not form a superiority reason is mainly a single product structure, production and decentralized operation, economies of scale is poor, production, supply and poor convergence. à Most have not formed at home and abroad utter the least sound-quality products. à Therefore, while paying attention to industrial restructuring, with emphasis to large-scale, grouping the direction of taking mergers, horizontal joint-stock forms of cooperation, and vigorously to form a group of large-scale green food production bases and Enterprise Group in order to really play a leading enterprise-led scale production push-pull effect of market circulation in order to continuously enhance our foods at home and abroad market competitiveness. As green food base for the creation, construction, development and growth must be strong leading enterprises to drive. à Actively cultivate high-tech, large-scale, market competitive foods processing enterprises, the formation of the Commonwealth Agricultural Integration of green food development to achieve superiority in agriculture industrialization. ä ¸â¬Ã£â¬â Our country become the worlds major supplier of organic foods. In the domestic large and medium cities should be set up through the window, and opened green channel and other measures to continuously improve the market share; in foreign countries to open up shipping routes through the establishment of overseas offices, start-up window, such as direct sales channels, enhance the radiation power of green food market. à On this basis, we should adopt recommendation, training, selection and other means to continuously develop and expand the ranks of brokers to establish a domestic and international market to ride the flow of force, making organic foods are sold at home and abroad force. THEORETICAL UNDERPINNING The subject which relate with my topic will focus on the author ken peattieââ¬â¢s book, the reason is that he was the first person who discovered the green marketing principle and increasing our knowledge on the concept of environment, not only for the society, but also for all types of organizations. The section for this area is only the primly source understanding, There are four sectors need to be considering in the following order(just a brief description of them): The green marketing defined Ken peattie(1992) point out, ââ¬ËGreen marketing is a style of marketing which has arisen response to the increasing concern about the state of the global environment and the life it contains (including human life). 1. The green product Ken peattie(1995)said that green product is one of the newest product classifications to arise, but is also one of the most difficult to apply because the green product refers to the production of a specific mode of production, and the relevant specialized agencies by the state found, allowing the use of green food logo pollution, pollution-free, safe, high quality, nutritional food. 3. The green customers and their behaviors Kotler (1994) defines a product as ââ¬Ëanything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or needââ¬â¢. The green product is the way to meet the green customers. According to Ken peattie(1992),ââ¬â¢The ââ¬Ëgreen consumerââ¬â¢ is the driving force behind the green marketing process. It is consumer demand which is encouraging improvements in the environmental performance of many products and the companies that produce them. For marketers, it is important to understand what it means to be a green consumer and perhaps also what it takes to be a green marketer and also said that ââ¬ËMarketers are interested in the buying behavior of the customers within the companyââ¬â¢s target marketsââ¬â¢. à Corporate Social Responsibility In recent years, corporate social responsibility (CSR) has become a strategic, customer buying behavior, brand, profitability and other key elements of business practice associated with the business. Theory and practice abroad show that corporate social responsibility, not only help to improve the welfare of society as a whole, the improvement of the competitiveness of enterprises also have an irreplaceable role. And because marketing practice, customer satisfaction on long-term corporate profits and shareholder value with far-reaching impact of strategic importance, therefore, to make Chinese companies more proactive social responsibility, in addition to helping companies understand the role of corporate social responsibility and the significance of corporate social responsibility and explore the relationship between the impact of customer satisfaction is definitely a good starting point: the ability to guide enterprises to take the initiative to put its own interests and the intere sts of the community together, through appropriate corporate social responsibility to act to improve overall competitiveness. 1.on the social responsibility associated with customer satisfaction Fortune 500 companies have up to 90% already have a clear measure of corporate social responsibility initiatives (Kotler and Lee, 2004). Business Magazine (Business Week) 2005 special report year, a huge amount of large corporate disclosure related to corporate social responsibility investment, Target Corporation has invested nearly 100 million U.S. dollars, accounting for 3.6% of pre-tax profits, General Motors has invested 51.2 million U.S. dollars , representing the pre-tax profit of 2.7%, General Millss invested 60.3 million U.S. dollars, accounting for 3.2% of pre-tax profits, Merck has invested 920 million U.S. dollars, accounting for a pre-tax profit of 11.3%, Hospital Corporation of America has invested 9.2 100 million U.S. dollars, accounting for 43.3% of pretax profits. Clearly, the rise of corporate social responsibility is socio-economic development to a certain stage. In developed countries, this concern of corporate social responsibility and oversight is increasing. Meanwhile, in the marketing literature, customer satisfaction because of the long-term profits and market value has a profound effect (Gruca and Rego 2005), there are also positive on shareholder value impact (Anderson, Fornell and Mazvancheryl 2004) and has important strategic significance, therefore, to explore corporate social responsibility impact on customer satisfaction has important theoretical and practical significance. Some foreign scholars, the enterprise has undertaken various social responsibility, not only help to improve the welfare of society as a whole, beneficial to the enterprise itself. Bhattacharya, Smith, and Vogel(2004) proposed corporate social responsibility and should be integrated marketing strategy, corporate social responsibility to corporate brand equity, customer equity, market share, positive impact on corporate image.Chahal and Sharma (2006) established a corporate social responsibility analysis of the impact marketing performance framework, and that corporate social responsibility of enterprises is an effective marketing tool. Sen and Bhattacharya (2001) indicated that although the existing empirical studies of methods, approaches, there are still some flaws, but that the corporate social responsibility on corporate financial performance has a weak positive effect. Willmottà and Mitchell (2001) research shows that consumers prefer more responsible products and services. T hese scholars are directly or indirectly, that the performance of corporate social responsibility good or bad indeed has an impact on customers. Therefore, this study suggests that further study of corporate social responsibility, the impact on customer satisfaction, can help us better understand the role of corporate social responsibility and the concept of customer satisfaction orientation. Some of the existing research support, directly or indirectly, corporate social responsibility and the link between customer satisfactions: Daub and Ergenzinger (2005) proposed the general customer concept. Most customers is not only concerned about the consumer experience of the consumer, but also the actual or potential stakeholder groups, one. From this point of view, the general customer will show good corporate social responsibility to provide more satisfactory products and services. Good corporate social performances of companies, more beneficial to create a positive public opinion, enhance the consumers evaluation of the enterprise to improve the attitude of the consumer business (Brown1998 and Dacin 1997; Gurhan Canli and Batra 2004; Sen and Bhattacharya 2001). Especially in recent years, some studies (Bhattacharya and Sen 2003, 2004) proposed construction of corporate social responsibility is a key element of corporate identity, to attract customers more comfortable with a company, which is to produce a close relationship. In fact, Lichtenstein, Drumwright and Bridgette (2004) made a good corporate social performance of enterprises improved customer identification, to make it more support for the company, thus creating benefits for the company. Is not difficult to infer, full identification of the customers products and services more satisfied. (Bhattacharya, Rao and Glynn 1995; Bhattacharya and Sen 2003) Luo Bhattacharya (2006) believe that corporate social responsibility customer satisfaction by influencing the antecedent and thus affect the customer satisfaction. For example, empirical studies have shown that perceived value is an important antecedent to enhance customer satisfaction (Fornell et al. 1996; Mithas, Krishnan, and Fornell 2005b). Luo and Bhattacharya (2006)point out that in the other conditions being equal, a good corporate social performance of companies, customers can get a higher perceived value, thus enhancing their satisfaction with products or services, good social performance as product or service into a value added. Brammer and Pavelin (2004) findings suggest that, overall, corporate social responsibility and corporate reputation has a significant relationship. The corporate image as the concept of corporate reputation of the approximation (Dowling, 1993), the European model of customer satisfaction (ECSI), Chinese Customer Satisfaction Model (CCSI), there are certain degree of expression. METHODOLOGY Research strategy Case Study: Case study research is a method designed to study the particular within context and has a very specific purpose. [] The purpose of a case study is to provide a holistic account of the case and in-depth knowledge of the specific through rich descriptions situated in context. This may lead to an understanding of a particular phenomenon but it is understanding the case that should be paramount by PICARD, A.J (2007) This paper will using the Tainted Sanlu Baby Milk Powder Incident identify the problems/issues in this case that are relevant to marketing.Analyze the case and apply concepts and theories of marketing to discuss the problems/issues Will be identified. Marketing Problems: For example: Celebrity Endorsement 1. Balance theory: the scandal of the brand consumerââ¬â¢ negative attitude toward the brand consumerââ¬â¢s negative attitude toward the celebrity. 2. Social responsibility of the company; The effectiveness of public relations in a crisis; Product recall B2B Problems: Supply Chain Management; Total Quality Management; Outsourcing; Purchasingâ⬠¦ The link including the milk powder production, cow raising, raw milk collection and dairy processing Outsourcing to dairy farmers and milk dealers ââ¬â they added melamine to the milk so that the diluted milk could still meet standards B2B Problems: Supply Chain Management; Total Quality Management; Outsourcing; Purchasing The link including the milk powder production, cow raising, raw milk collection and dairy processing:Purchasing, Quality control. Dairy farmers Milk dealers Diary Producer (Sanlu) Supermarket Consumers:Cow raisingà à Raw,milk collectionDelivery, storage B2B Problems: Supply Chain Management; Total Quality Management; Outsourcing ; Purchasing There are two choose will be use(alternative): 1.investigate the problems from Sanlu (one company) perspective; 2.investigate the whole diary industry (Sanlu, Mengniu, Yili, Nestle; local brands international brands); Collect information from various sources; talk with diary distributors, diary producers, milk dealers, even consumersâ⬠¦ Research Method-Quantitative Questionnaires/Survey A questionnaire will be completed through monkeysurvey.com/ This project analyzes the impact of this behavior to identify the determining factor through research on the green purchase intention of consumers to. To this end, I designed a brief questionnaire, from different perspectives influence consumer purchasing decisions on a variety of psychological and social factors that raise questions. This study will include 16 different area of Chinese food industry category (See appendix for a complete list of green products to be pre-tested for inclusion in the final survey instrument!). There will be two scales assessing the benefit emphasis of each item in the pretest. One scale will assess ââ¬Å"benefit to individualâ⬠and would range from ââ¬Å"very littleâ⬠to ââ¬Å"Very muchâ⬠using a 5-point scale. The other scale will assess ââ¬Å"benefit to societyâ⬠in the same manner. The gray items will then be excluded, i.e., those which fall in the middle of the spectrum and are considered by some to benefit primarily the individual, by others primarily society. The purpose for this survey is to identifies the Influence of consumer decision to purchase organic foods on the determinants of access to a more comprehensive and in-depth understanding of sustainable consumption and thus contribute to the further development. Reference and Bibliography: 1.Anderson, Eugene W., Claes Fornell, and Sanal Mazvancheryl (2004),ââ¬Å"Customer Satisfaction and Shareholder Value,â⬠Journal of Marketing,68:4 (October), 172-185. 2. Bhattacharya, C., Rao, H. Glynn, M.A. 1995. Understanding the bond of identification: An investigation of its correlates among art museum members. Journal of Marketing, 59: 46-57 3.Bhattacharya, C.B., and Sen, S. (2003). Consumer-Company Identification: A Framework for Understanding Consumersââ¬â¢ Relationships with Companies. Journal of Marketing 67(2): 76ââ¬â88. 4.Bhattacharya, C.B., Smith, N. C., and Vogel, D. (2004). Integrating Social Responsibility and Marketing Strategy: An Introduction. California Management Review 47(1): 6ââ¬â8. 5.Brammer, S Pavelin, S 2004, ââ¬ËVoluntary social disclosures by large UK companiesââ¬â¢, Business Ethics: A European Review, vol. 13, no. 2/3, pp. 86-99. 6.Brown, Tom J. (1998), ââ¬Å"Corporate Associations in Marketing:Antecedents and Consequences,â⬠Corporate Reputation Review, 1 (3), 215ââ¬â33. 7.Chahal , H. and Sharma, R.D 2006, ââ¬ËImplications of Corporate Social Responsibility on Marketing Performance: A Conceptual Frameworkââ¬â¢, Journal of Services Research, vol. 6, no. 1, pp. 205-216. 8.Daub, C.-H., Ergenzinger, R. (2005). Enabling Sustainable Management through a New Multi-Disciplinary Concept of Customer Satisfaction. European Journal of Marketing, 39(9/10), 998-1012. 9.Dowling, G.(1993).Developing your company image into a corporateââ¬â¢, Long Range Planning vol:101 no.9 10.Fornell, C., M. D., E. W. Johnson, J. Anderson, J. Cha, and B. E. Bryant (1996), The American Customer Satisfaction Index: Nature, Purpose, and Findings, Journal of Marketing, 60, 7-18. 11.Fornell, C., Mithas, S., Morgeson, F. and Krishnan, M. S. (2006). Customer satisfaction and stock prices: High returns, low risk. J. Marketing 70(1) 3ââ¬â14. 12.Luo, X., and Bhattacharya, C.B. (2006). Corporate Social Responsibility, Customer Satisfaction and Market Value. Journal of Marketing 70(4): 1ââ¬â18 (lead article). 13.Gurhan -Canli Z.Batra R(2004),â⬠When corporate image affects product evaluations:the moderating role of perceived risk 14.Gruca, T.S., and L.L. Rego (2005) Customer Satisfaction, Cash Flow, and Shareholder Value. Journal of Marketing, Volume 69, July: 115-130 15.Kotler,P(1994)Marketing Management:Analysis,Planning,Implementation and Control(7th edn),Prentice Hall. 16.Kotler, P. Lee, N., 2004.When it comes to gaining a market edge while supporting a social cause, ââ¬Ëcorporate social marketingââ¬â¢ leads the packââ¬â¢. Stanford Social Innovation Review, [Online]. Spring, Available t: ssireview.org/site/printer/best_of_breed/ [accessed4 August 2008] 17.Mitchell, A., Sikka, P., Willmott, H. (2001), Policing knowledge by invoking the law: critical accounting and the politics of dissemination, Critical Perspectives on Accounting, Vol. 12 No.5, pp.527-55. 18.Peter A. Dacin (1997), ââ¬Å"The Company and the Product:Corporate Associations and Consumer Product Responses,â⬠Journal of Marketing, 61 (January), 68ââ¬â84. 19.PICARD, A.J (2007) Research methods in information. pp. 85. 20.Peattie, K(1992). Green Marketing. London: Pitman Publishing 21.Peattie,K(1995). Environmental Marketing Management. Pitman Publishing, London. 22.Sen, Sankar and C. B. Bhattacharya (2001), ââ¬Å"Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility,â⬠Journal of Marketing Research, 38(2), 225-244 Appendix: Green Products to be pre-tested for possible inclusion in survey: 1. Beverages 2. Dairy 3. Alcohol 4. Baked goods 5. Cigarettes 6. Convenience food 7. Meat, poultry and eggs 8. Canned Food 9. Tea 10. Oil 11. Condiment (seasoning) 12. Snacks 13. Health-care food 14. Sea food 15. Fruit and vegetable 16. Grain processing
Thursday, November 21, 2019
S.O.A.P Analysis For Henry David Thoreau's Brute Neighbors Essay
S.O.A.P Analysis For Henry David Thoreau's Brute Neighbors - Essay Example The piece looks like a journal entry, and has a laidback, slow paced style, which shows that the author wrote it as a form of meditative activity. The author has a great respect for the natural world, which he wishes to share with people who may or may not have encountered this type of lifestyle. [80 words] The essay is aimed mostly at the city dweller, somebody with little familiarity with life in the woods but is interested to know what it is like. The description of the landscape, the birds and animals, and the authors meditative thoughts and the comparison between the animal and human world are more of interest to the person educated in the city, with some level of higher education. Also, the historical references are more likely to be understood by somebody with this background. [83 words] The essay was written to familiarize people about the natural world. The second purpose is to share the insights into human nature gained through observing nature. The speaker is in a relaxed state of mind, but minutely observes the natural world around him and informs the audience of everything that is going on in the world that he is living in currently. Sometimes the author uses short sentences and exclamation marks to describe the happenings around him and draw the reader into the story. [84 words] The speaker starts by reporting a conversation between him and a friend who came over to stay for a few days. The conversation, between a hermit and a poet, sets the pace for the rest of the essay. The poet exploring the beauty of nature as opposed to the philosophical vision of the hermit gives an indication of things to come. The rest of the essay discusses the authors meetings with different animals, and the chain of thought each animal sets off in the author, who often compares their activities to that of humans. [93 words] The author, who refers to himself as a
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